Tesco creates QR based stores
Tesco have shown that they are on the leading edge of smart phone technology with the implementation of their new virtual stores in Korea.
Tesco aimed to become the no.1 supermarket in Korea (from no.2), an objective they have managed to achieve in other countries, the difference this time is that they wanted to reach their goal without building more stores. No easy challenge, but with the Koreans being the second hardest working population in the world, it was decided that a unique solution was needed that would make their shopping easier and give them more time in the day.
The solution? To create Home Plus virtual stores, that allow customers to shop outside of the supermarket, the example in the video shows a virtual store on the underground!
How does it work? The virtual stores consist of wall sized images of the supermarket shelves, with QR codes under each product, the customers use their smartphones to scan the items they want, which are then placed in their online basket. Once the order has been placed the delivery arrives at their home later that day. The new stores allow Koreans to productively use their time while waiting for trains and cuts out the trip to the supermarket.
The new stores increased registered users by 75% and online sales by 130% so clearly they were a huge success.
Yet another excellent use of QR codes, showing the real potential of this technology and how it can improve our lives. When will the UK get up to date with virtual stores?
We’re currently waiting on a reply from Tesco for more information.
