Sometimes we all need a little piece of paper to tell us something useful

As organisations continue to utilise the wealth of opportunities available through e-marketing this has created a ‘fog’ of information for receivers and many e-mails get left unclicked. If we get too many e-mails from one source we start to anticipate what is coming next and then maybe there is one e-mail that actually could have been of value but we just didn’t look.

The answer to this dilemma is about balance and taking a more integrated approach to getting the marketing mix right. Targeting, timing and choosing the correct transfer medium for information to your customers can give you the edge you are looking for.

Right now, companies are recognising the value of the more traditional forms of marketing and that although we have a cost effective Global reach through the internet sometimes we need to reach customers not through e-mail or Twitter but through Direct Mail that in turn will lead to a relationship developing through gaining their permission to communicate using the other online platforms.

If you think that the timing might be right for you to consider a direct mail campaign as part of your marketing, we can help with the planning, design, and implementation including monitoring results and integrating with your web systems.